Latest Attempt to Hawk E-Textbooks: Make Them Easier for Professors to Use

Retrieved from [Wired Campus] on July 18, 2010

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By Jeff Young

It has been hard to get most professors excited about e-textbooks, but publishers continue to try new ways to sell them on the format. The latest strategy seems to make the e-textbooks even easier for professors to use, by integrating them more tightly into the course-management systems they are already familiar with.

Today Blackboard announced deals with a major textbook publisher— McGraw Hill—and two college bookstore chains—Barnes & Noble College Booksellers and Follett Higher Education Group—to sell textbooks through the tech company's course-management system and to tie online assignments from the e-texts directly into existing online gradebooks.

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